On Eating a Friend

There are in aggregate far more of them than there are of us. We’re a mere 7.5 billion – while there are 19 billion chickens, 1 billion sheep, 1 billion pigs…

Is the Modern World Too 'Materialistic'?

It’s often said that the problem with modern societies is that they are far too ‘materialistic’ – which is taken to mean that we are far too interested in buying objects.…

The Purpose of Advertising

Businesses have always had a need to let the world know of their existence. For most of history, that meant a sign above the door. If you were a milliner or…

On Consumer Capitalism

The most significant aspect of modernity that separates it from every era we have previously known is a relatively humdrum and apparently inconsequential activity: shopping. For most of the history of…

The Importance of Maslow's Pyramid of Needs

One of the most legendary ideas in the history of psychology is located in an unassuming triangle divided into five sections referred to universally simply as ‘Maslow’s Pyramid of Needs’.This profoundly…

How to Live More Wisely Around Our Phones

The dark truth is that it’s become very hard to find anyone (and certainly anything) more interesting than one’s smartphone. This perplexing and troubling realisation has for most of us had…