The Importance of Maslow's Pyramid of Needs

One of the most legendary ideas in the history of psychology is located in an unassuming triangle divided into five sections referred to universally simply as ‘Maslow’s Pyramid of Needs’.This profoundly…

How to Live More Wisely Around Our Phones

The dark truth is that it’s become very hard to find anyone (and certainly anything) more interesting than one’s smartphone. This perplexing and troubling realisation has for most of us had…

Money and 'Higher Things'

In his consulting room at Berggasse 19, in central Vienna, Sigmund Freud came to an important realisation about money. The great majority of his clients were drawn from the Austrian upper…

Why We Are All Addicts

We operate with some stock images of the addict: a person with a heroin needle in a park, or who nurses a bottle of gin in a paper bag at nine…

Why We Are So Bad at Shopping

It sounds very strange to suggest that we might need to learn how to shop. We know we have to learn how to make money, but spending it is overwhelmingly understood…

Business and the Ladder of Needs

Business is focused on addressing a multitude of human needs; for everything from Jelly Babies to cardiac surgery to nuclear technology to hand soap dispensers. Because human needs are so wide…