Entrepreneurship is a major fascination of our times. We often think of entrepreneurs as bold risk-takers with completely original ideas, but we all can benefit from thinking like an entrepreneur: generating new ideas, understanding what customers need, and constantly evaluating the end product to look for improvements.
Available Virtually or In-Person
More About the Workshop
In this two-hour session, we will:
• Consider how to use the insights of entrepreneurship to take our creative work to the next level.
• Consider myths about what it takes to think like an entrepreneur.
• Practise using empathy to uncover what our potential customers would really love.
• Consider the role of higher needs in the development of new ideas and products.
What characterises mastery of this skill?
Employees with high levels of entrepreneurship usually work with an open mindset. This enables them to actively spot and assess their customers’ and colleagues’ needs. Adept at finding new ideas to improve their business, they use introspection as a technique to evaluate the physical and emotional needs that can improve the overall customer experience.
What characterises a lack of this skill?
An employee with a lack of entrepreneurship often does not take the time or finds it difficult to ‘zoom out’ and reflect at a meta-level about products and services they offer. They often hold back from thinking or sharing new ideas, convinced that there cannot be anything new in a certain field.
‘The best way to have good ideas is to have lots of ideas – and then throw away the bad ones.’ — Linus Pauling
‘It helped me to think outside the box, to look at the needs behind the superficial needs, and to realise that it is easy applying an entrepreneurial mindset in everyday life’
‘I learned that the key is identifying the needs behind louder desires’
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Frequently Asked Questions
Our specialist faculty has been selected not just on their professional and academic expertise, but also on their ability to engage audiences with their dynamism, charisma and warmth. You can see their profiles on our faculty page.
Each participant will receive exercises and supplementary reading to embed the learning before and after the workshop. In addition, an extensive and printable workbook will be provided for use during the session itself, and as a reference document afterwards.
We generally do not allow filming of any of our live events, as our workshops are a safe space and this would likely inhibit the feeling of safety and privacy required by attendees in order to participate fully. Our goal is always to create the very best experience for our participants, and for that we try to preserve the closed nature of the sessions.
Due to the nature of the material covered in our Workshops, we find that smaller group sizes help everyone to feel relaxed and get the most out of participating, so we have a maximum group size of 30 participants per workshop. If you are looking to engage a large number of people at once, our Talks can be delivered to audiences of any size; and as such they act as a great introduction to The School of Life for Business.
Yes. However, because certain Workshops, Talks and Conversations complement one another and work well in tandem, we often recommend booking them as part of longer programmes, according to your team or organisation’s needs.
These Workshops are designed for corporate training – where an organisation books private sessions for their internal teams, delivered at a time of their choosing.
Business Workshops are occasionally scheduled as public events where individual tickets can be purchased. To see what’s coming up, click here