Entrepreneurship is a major fascination of our times. According to a 2016 report by the OECD, the UK has seen a steady rise in levels of self-employment since the beginning of this decade, and statistics from Start Up Britain show that 657,790 start-ups launched in 2016 alone.

Increasingly, it seems, people are more willing to work for themselves and to take on the challenge of establishing a fresh enterprise. Within organisations, too, thinking like an entrepreneur is increasingly important as markets change rapidly and new ideas and business approaches are needed. Yet entrepreneurship (and “intrapreneurship”) can be a difficult undertaking and without the right skills and preparation, it can become even more challenging.

At The School of Life, our approach is based around the idea of Emotional Intelligence. We believe that successful, creative enterprises are built up from a strong foundation of psychological insight. Introspection and empathy can be used to identify trends, generate ideas and comprehend the unvoiced desires of future customers – giving a key edge of innovation to any new business or individual entrepreneur or intrapreneur.

In this two-hour session we will:

  • Learn myths about what it takes to think like an entrepreneur 

  • Explore how to spot key frustrations and build products and services to address them 

  • Practise using introspection and empathy to uncover what potential customers would really love 

  • Consider the role of higher needs in the development of new ideas and products


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Delivery Information

UK Delivery:

1st Class: 2-3 days - £6.50
2nd Class: 4-5 days - £5.00
Courier Service (tracked): next working day (order by 12) - £10

Free 2nd class delivery on orders over £45 within the UK.

Urgent UK Orders

If you are based in London and need a product urgently, please visit our London Store

International Orders

All our orders are sent from the UK. For information about international shipping and estimated delivery times click here.

Please note that you will be liable for all customs tax and duty charges.

For more information, see our full terms and conditions here

Returns Information

We want you to be completely happy with your purchase. If, however, you would like to return an item, please do so within 30 days.

Customers are responsible for all returns costs. If you have a query about your order or would like to arrange a return please fill in the form here.

Items must be in original condition and returned with the original sales receipt. 

For more information, see our full terms and conditions here.

Payments & Security

We offer payment by PayPal or SagePay and we accept American Express. We never see your credit card details. You will either be directed to the secure PayPal checkout, or you can enter your card details on our site via SagePay.

Your personal details are encrypted using a 256-bit SSL certificate, the same technology used to secure online banking.

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Thu 20th Jun 2019 (09.40)

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