Entrepreneurship is a major fascination of our times. We often think of entrepreneurs as bold risk-takers with completely original ideas, but we all can benefit from thinking like an entrepreneur: generating new ideas, understanding what customers need, and constantly evaluating the end product to look for improvements.
In this two-hour session, we will:
• Consider how to use the insights of entrepreneurship to take our creative work to the next level
• Consider myths about what it takes to think like an entrepreneur
• Practise using empathy to uncover what our potential customers would really love
• Consider the role of higher needs in the development of new ideas and products
Entrepreneurship is the skill of cognitively reflecting about stakeholders’ (emotional) needs and generating new ideas to fulfill these.
What characterises mastery of this skill?
Employees with high levels of entrepreneurship usually work with an open mindset. This enables them to actively spot and assess their customers’ and colleagues’ needs. Once a new idea has come up to improve their business, there is no sign of hesitation to find pragmatic ways of testing and finally implementing it. They use introspection as a technique to evaluate the physical and emotional needs that they experience themselves.
What characterises a lack of this skill?
An employee with a lack of entrepreneurship often does not take the time or finds it difficult to “zoom out” and reflect at a meta-level about products and services they offer. They often hold back from thinking or sharing new ideas, convinced that there cannot be anything new in a certain field.
‘It helped me to think outside the box, to look at the needs behind the superficial needs, and to realise that it is easy applying an entrepreneurial mindset in everyday life’
‘I learned that the key is identifying the needs behind louder desires’