The School of Life for Business

The School of Life is a global organisation dedicated to developing emotional intelligence.

We teach the emotional skills needed to thrive in the modern economy.

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Entrepreneurship is a major fascination of our times. We often think of entrepreneurs as bold risk-takers with completely original ideas, but we all can benefit from thinking like an entrepreneur: generating new ideas, understanding what customers need, and constantly evaluating the end product to look for improvements.

In this two-hour session, we will:

• Consider how to use the insights of entrepreneurship to take our creative work to the next level

• Consider myths about what it takes to think like an entrepreneur

• Practise using empathy to uncover what our potential customers would really love

• Consider the role of higher needs in the development of new ideas and products


‘It helped me to think outside the box, to look at the needs behind the superficial needs, and to realise that it is easy applying an entrepreneurial mindset in everyday life’

‘I learned that the key is identifying the needs behind louder desires’

“The trouble with the French is that they don’t have a word for entrepreneur.”

George Bush


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