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Entrepreneurship is a major fascination of our times. According to a 2016 report by the OECD, the UK has seen a steady rise in levels of self-employment since the beginning of this decade, and statistics from Start Up Britain show that 657,790 start-ups launched in 2016 alone.

Increasingly, it seems, people are more willing to work for themselves and to take on the challenge of establishing a fresh enterprise. Within organisations, too, thinking like an entrepreneur is increasingly important as markets change rapidly and new ideas and business approaches are needed. Yet entrepreneurship (and “intrapreneurship”) can be a difficult undertaking and without the right skills and preparation, it can become even more challenging.

At The School of Life, our approach is based around the idea of Emotional Intelligence. We believe that successful, creative enterprises are built up from a strong foundation of psychological insight. Introspection and empathy can be used to identify trends, generate ideas and comprehend the unvoiced desires of future customers – giving a key edge of innovation to any new business or individual entrepreneur or intrapreneur.

In this two-hour session we will:

  • Learn myths about what it takes to think like an entrepreneur 

  • Explore how to spot key frustrations and build products and services to address them 

  • Practise using introspection and empathy to uncover what potential customers would really love 

  • Consider the role of higher needs in the development of new ideas and products

 “The problem with the French is that they don’t have a word for entrepreneur.” George W. Bush


09.40     Tea, coffee and pastries
10.00     Workshop commences
11.05     Break 
12.00     Session finishes


Susan Kahn is a core Business Faculty Member at The School of Life. Independently, Susan works as a coach, consultant and mediator with a particular interest in the behavior of people at work, in groups and as individuals – in the joy and the challenges of working life. As a mediator she is skilled in improving working relationships and developing common understanding between parties in toxic relationships. In addition to her private clients she works as a lecturer at Birkbeck, University of London, teaching coaching and organisational psychology.


Bringing together the expertise of entrepreneurs, psychologists, thought leaders and CEOs, and drawing upon The School of Life’s unique expertise in cultivating emotional intelligence, our Business School workshops will equip you with the tools and strategies needed to thrive in the modern workplace.


This class has been formally accredited by the CPD Certification Service. Continuing Professional Development accreditation means this course has reached the required standards and benchmarks, and that the learning value of the class has been scrutinised to ensure integrity and quality. The CPD Certification Service provides recognised independent CPD accreditation compatible with global CPD standards.




Business workshop
Customize Entrepreneurship


Fri 29th Sep 2017 (9:40)

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    Please note that we are unable to offer refunds or transfers less than 10 days before the event.