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Very often, the pressure to be serious, along with stress, anxiety, and self-criticism holds us back from being fully creative. Yet in a major study by IBM, 60% of CEOs listed creativity as the most important leadership quality for any organisation. Research suggests that creativity can improve productivity, and give an important problem-solving advantage to any company: lessening the burden on management and improving overall employee satisfaction.

At The School of Life, our classes are designed by an expert faculty with wide experience in various creative fields. Our commitment to understanding the psychological and emotional factors which feed into creative endeavours can help participants to unlock new ways of working. Rather than seeing creativity as a mysterious, unknowable undertaking: we can provide a number of different frameworks through which to interact with given resources or set tasks, generating new ideas and methods in the process. This class helps participants get to the root of what creativity is and how it can best be fostered.

In this two-hour session, we will:

  • Learn the myths and realities of the creative process
  • Practise the art of creative combination and recombination
  • Explore how to transcend outdated assumptions and develop radically new ideas
  • Consider how to regularly access a more creative mindset

“The secret to creativity is knowing how to hide your sources.” Cyril Edwin Mitchinson Joad


09.40     Tea, coffee and pastries
10.00     Workshop commences
11.05     Break 
12.00     Session finishes

Course Leader

Francesco Dimitri is an Italian author, business facilitator and executive consultant. He has worked with some of the largest Italian and European firms to increase their levels of emotional intelligence and insight. He developed a wonder-based approach to creative thinking and engagement.


Bringing together the expertise of entrepreneurs, psychologists, thought leaders and CEOs, and drawing upon The School of Life’s unique expertise in cultivating emotional intelligence, our Business School workshops will equip you with the tools and strategies needed to thrive in the modern workplace.


This class has been formally accredited by the CPD Certification Service. Continuing Professional Development accreditation means this course has reached the required standards and benchmarks, and that the learning value of the class has been scrutinised to ensure integrity and quality. The CPD Certification Service provides recognised independent CPD accreditation compatible with global CPD standards.




Business workshop
Customize Creativity


Fri 22nd Sep 2017 (9:40)

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    Please note that we are unable to offer refunds or transfers less than 30 days before the event.