Branded Content

To learn more please contact:

Ewen Haldane
Business Director
ewen@theschooloflife.com

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Branded Content

We apply the best ideas from philosophy, psychology and 2000 years of human culture - to create thought provoking branded content and experiences - that deeply engage both staff and customers.

Case Studies

Capital One
Empowering customers with free financial education. Learn More
Morgans Hotel Group
Travel should expand the mind, so we designed a range of amenities to ensure hotel guests enjoyed a stimulating stay. Learn More
Lloyds Bank
Taking inspiration from philosophy, psychology, literature and the style of nature documentaries, we helped Lloyds Bank connect with their customers by creating a series of short films. Learn More
Vodafone Global Enterprise
We created a white paper exploring how companies can use technology to build more meaningful relationships with customers. Learn More
Axa
Helping to break down the taboo around talking about money. Learn More
YMCA
We hosted a conference to open up a debate on the state of wellbeing for Londoners, and what the future of gyms could look like. Learn More
Bank of Ireland
We helped Bank of Ireland UK to find a creative way of showing what makes a good working partnership. Learn More
Inmidtown
“The most talked about debate series in London”. Learn More
Leo Burnett
A conference to explore the human side of advertising. Learn More
Ikano Bank
We helped Swedish Bank Ikano stand out in the UK market by positioning themselves around one of their core principles, simplicity. Learn More
Häagen-Dazs
We developed a series of videos and a public workshop to help couples ask one another questions to help keep their relationship authentic and alive. Learn More
Citibank
We produced a bespoke book Great Thinkers for Uncertain Times - for a select group of Citigold’s private clients
Sky
We hosted a series of talks for Sky’s leadership team on their organisational purpose, asking the question - what is entertainment really for?
Benenox
An evening of inspirational talks on dreams, sleep and creativity to help launch a new sleep product.
Dropbox
We looked to the past to help Dropbox explore the future of collaborative work.
The Guardian
We created an alternative guide to time management for The Guardian.
LinkedIn
Working with the CEO, we re-imagined LinkedIn’s purpose as going beyond networking to help people identify their true career passions.
COS
We partnered with COS to create a thoughtful guide to good gifting at Christmas.
Maybelline
To help launch a new product range, we hosted a class for beauty journalists packed with inspiring content on The Art of Wearing Red Lipstick.
Vestra Wealth
We explored how wealth can be part of a good life, asking the question - ‘what’s it all for?’ Learn More
Bupa Global
A content series exploring how to find mental balance in today’s high pressure world. Learn More
Le Pain Quotidien
We created a light hearted free customer newspaper to encourage conversation, day-dreaming, flirting and idle doodling.
American Express
A series of events and workbooks to help customers realise their potential. Learn More
Co-Operative Legal Services
How to Have a Happy Divorce, a Good Death & Deal with Adversity. Learn More
Nokia
We created an interactive app to get mobile users connecting with friends in the real world. Learn More
Allianz Global Investors
We crystallised what an intelligent, human perspective on risk looks like. Learn More
Pictet
Pictet wanted to engage all staff at an annual conference with a short film that thoughtfully brought to life their unique philosophy of sustainability. Learn More
Glaceau Smartwater
A press event on some alternative ways to live smarter to help launch this new product for Coke.
Oatly
We hosted a latte fuelled ‘Philosophy Breakfast’ to launch Oatly’s rebranded range, gaining coverage in The Standard, Time Out and The Mail. Learn More
BAA & Heathrow Airport
We helped to communicate Heathrow’s role in the broadest possible context. Learn More
Doubletree by Hilton
Exploring the importance of kindness when travelling. Learn More
MINI
We partnered with MINI Clubman to create a philosophy for the modern gentleman to live by. Learn More
Airbnb
Working with the CEO, we re-imagined how Airbnb could develop new services to help travellers not only find rooms, but meet their deeper needs for fulfilment while away.

Contact us to learn more