New Business Development Manager - The School Of Life

New Business Development Manager

London - Hybrid Role

Job Description

Here at The School of Life our mission is simple: To positively impact hundreds of millions of people’s lives for the long term.


What is it like to work at The School of Life? We are ambitious, good people trying to have a positive impact on millions of people’s lives. Just like the real world, we are a diverse bunch (AKA full of weird and wonderful people) who blend together to bring new ideas, blood, sweat and tears to get things done. You can read more about this in our values (at the bottom of this document).


If you are amazing in many ways, quirky in other ways, don’t know all of the answers but will always roll your sleeves up to make a difference, then read on. We’d love to meet with you.


Key Responsibilities

You will be responsible for finding and opening the most valuable doors, closing contracts and exceeding targets to align with The School of Life for Business business objectives.



  • Sales and marketing: Creating and delivering the growth strategy for your target sectors, exceeding sales targets through new clients. Supporting the team’s marketing agenda to grow The School of Life for Business.
  • Strategic planning: Ensuring everything is being done to grow your pipeline/ territory.
  • Product: Working with colleagues to ensure our offering meets clients’ pain points/ people priorities.

Sales and marketing

  • Proactively making outbound connections to completely cold connections via LinkedIn, cold mail, networking, data lists etc to grow your accounts and exceed sales targets
  • Working closely with the account team to ensure a smooth transition between sales and day to day management
  • Building strong client relationships through an understanding of specific client needs, becoming a highly trusted partner/ advisor to your clients
  • Working with marketing to create compelling sales messages and execute the business team marketing strategy
  • Working with internal teams to ensure we are positioned correctly in order to drive sales; and to create compelling sales messages and adhere / inform the business team marketing strategy
  • Ensuring we are approaching the appropriate TSOL prospects in line with your agreed plan
  • Working with Account Managers as required to help retain/ grow accounts
  • Predicting, identifying and responding to market threats

Strategic planning

  • Building plans for assigned territories to exceed quotas, and working with management to evaluate performance and adjust plans/ performance as required
  • Working with colleagues within (and outside) the Business team to drive the performance of this team
  • Adhering to systems and processes in place to ensure Business team efficiency and smooth interactions with clients


  • Working with the team (Account team/ freelance content developers) to ensure that the offering is world class and continues to evolve in order to be so
  • Adhere to/ feedback on commercial structures (including contracts/pricing) to achieve The School of Life for Business objectives whilst minimising commercial risk

Success metrics

  • Exceed 2022/2023 revenue/ profit targets
  • Create and sign off annual and quarterly plans, adhere to and adjust as appropriate to exceed objective
  • Understand and manage key metrics for success e.g. activity, opportunity and pipeline generation
  • Positive prospect/ client feedback demonstrated through repeat purchase/ account growth/ referrals

Works closely with

  • Head of TSOL for Business
  • Account team
  • Marketing team
  • Finance team
  • Prospects
  • Your extended internal team(s) as required

Who you are

Overall: min 7 years B2B new business/ sales experience at a similar organisation

  • Minimum of 7 years of demonstrable B2B new business/ sales experience, with a track record of exceeding sales targets, ideally for a learning and development/ training organisation
  • Skilled in stakeholder management and building relationships
  • Experienced in creating and presenting engaging client proposals
  • Experience in new lead generation
  • Strong academic background, ideally with at least a 2:1 degree from a top university
  • Analytical mind to identify any opportunities (organic and inorganic) to accelerate growth/ improve quality of The School of Life proposition
  • A hybrid role with the ability to travel into our London office frequently

Personal qualities

  • Target oriented, with a drive and ability to achieve sales targets
  • A natural people person/ relationship builder
  • An interest in and knowledge of philosophy/ arts and culture/ personal development
  • Pro-active, highly responsive and self-driven; a self-starter
  • Excellent interpersonal and communication skills
  • Great with Word, PowerPoint and Excel
  • Curious, with a strong appetite for learning
  • Highly organised with excellent project management skills
  • Passion for and understanding of The School of Life’s brand and purpose
  • Able to hold your own with senior stakeholders (internal and external)


We embrace a growth mindset

“In a growth mindset, people believe that their most basic abilities can be developed through dedication and hard work—brains and talent are just the starting point. This view creates a love of learning and a resilience that is essential for great accomplishment” – Carol Dwek



We strive hard for excellence in everything we do. We know that we can only get better by learning, and that we learn from both our successes and our failures. When mistakes happen, we don’t get knocked back; we share our learnings regularly in an open, confident and constructive way. We know that the only way we will succeed (as a company and as individuals) is by fully embracing a growth mindset.



Our commitment to fostering personal development is as central to our internal culture as it is to our external mission. We strive to support each individual in their personal growth:

  • We structure regular conversations about growth (to review, learn and adapt)
  • We structure internal and external training to support this growth


We combine passion for our purpose with commercial excellence

We are passionate about our mission and about commercial excellence. The more successful we become and the bigger we grow, the more people we are able to help. We hold these two goals in balance and recognise that it’s no easy challenge we’ve set ourselves – but a very worthwhile one.

We are curious and open-minded in pursuit of the answers

When faced with new challenges, we address them with an open, flexible, curious mind. We are always on the lookout for new ideas and fresh ways of doing things and seek inspiration from many different (and unexpected) places. If we don’t yet know the answers, we use our collaborative expertise – and smart interrogation of data and customer insights – to find a solution.

We all roll up our sleeves

No matter how big we become, we will always have a small company/ start-up mindset. No task is too big – or too small – for us to embrace. We are all clear what our roles are, but we’re also flexible and pragmatic. When something needs to be done, we’ll do whatever we can and go the extra mile and find a solution. We are united in our mission to work together and make the world a better place.

We are authentic

We know that No One is Entirely Normal. All of us are slightly different in certain ways; it’s these differences that make us human. We respect and celebrate our peculiarities, and always seek to allow each individual to be who they truly are. We value this as a huge strength of our culture. We strive to be professional, self-aware and emotionally mature, and see this as compatible with bringing our authentic selves to work.

Apply now