Marketing Manager, Press

Marketing Responsibilities
Assisting with the strategic planning and execution of innovative multi-channel marketing campaigns for our books (physical and eBooks) globally, encompassing both our exciting frontlist titles as well as our exceptional backlist. Developing positioning and pitch from launch and evolving as necessary based on consumer engagement. Brand strategy and development; proactively growing brand awareness with both the trade and end consumer (i.e. partnership, general PR opportunities) to build a cult following of readers. Provide data analysis (especially post-campaign performance). Create content – including briefing designers to produce thumb-stopping visual assets and conversation-starting copy . Audience development and building including consumer and market research. Communicating marketing campaigns, strategies and performance to all internal and external stakeholders. Proactively pursuing new marketing opportunities, new ways of reaching readers and spotting commercial opportunities to increase sales, experimenting and reporting back to the wider team 

Consumer Marketing channels: 

Digital marketing – Amazon advertising, blog tours, BookTok  / Print marketing – magazine, newspaper, etc  / Partnership marketing – working with partners such as NetGalley, LoveReading, Caboodle etc. on campaigns / PR – Supporting our PR agencies to deliver outstanding PR campaigns as well as pitching for literary festivals

Trade marketing channels:
POS / window displays / retailer communication & promotions – leading our Bookseller newsletter 

Internationally:
Supporting US Marketing Agency, ensuring all titles are optimised and necessary materials created