Many of us want to start our own businesses. Public space is filled with reports of new ventures.

The dream of becoming an entrepreneur is extremely common. Putting the plan in action requires many things, most importantly: a really great idea.

There is a danger of over-investment in the idea of ‘success’. It’s natural to want to do well-enough around work.

There’s a fundamental distinction to be made between two kinds of thinking: figuring out what we would like to achieve and working out how to achieve it.