‘Creativity’ has become one of the most highly praised and prestigious concepts in modern business. Corporations are extremely keen to have a lot of it around and worry whenever it...

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For many of us, our strongest and at the same time vaguest desire is to be more creative.

Imagine your life is one in which you can be decently rewarded for being creative, for turning your inner life into money.

‘Creativity’ is one of the most prestigious ideas of modern times and as a result, we often want to feel creative while lamenting that our lives don’t give us sufficient...

Many of us find our work rather boring and when we do, we tend to blame ourselves.

Many of us want a job that is 'creative', but the reality of the jobs market can seriously challenge our hopes. Why are there not more creative positions? What do we really want when we use this word 'creative'? Using this film to understand the economy in greater depth can help us see our options and understand our pains.