Entrepreneurship is a major fascination of our times. We often think of entrepreneurs as bold risk-takers with completely original ideas, but we all can benefit from thinking like an entrepreneur: generating new ideas, understanding what customers need, and constantly evaluating the end product to look for improvements.

In this workshop, we will:

• Dispel certain myths about what it takes to think like an entrepreneur
• Learn to spot key frustrations and build products and services to address them
• Practise using introspection and empathy to uncover what potential customers would really love
• Consider the role of higher needs in the development of new ideas and products
• Work together to generate new business ideas and potential avenues of exploration

‘ The best way to have good ideas is to have lots of ideas – and then throw away the bad ones.’ — Linus Pauling

The workshop leader 

Laurens Knoop TSOL

Laurens Knoop is creative director and founder of The School of Life Amsterdam. After studying economics, a career as an advertising researcher and a job as a management consultant, he invested three years into his work in obtaining an MBA in consultancy at the VU. He then discovered The School of Life in London and knew immediately that he wanted to set up the same organisation in Amsterdam. In the meantime, The School of Life Amsterdam has grown into a place where every year 30,000 participants get to know the beauty and value of philosophy and culture for everyday life.


Practical information

Language: English
Time: 9:30 - 13:00
Study Load: There is no compulsory homework. You will, however, be given ideas and techniques that you can try out after the workshop and apply in your work.
Study Material: You do not need to purchase any study material for this workshop.
For Whom: This workshop is suitable for employees and freelancers who want to challenge themselves and want to think more deeply about the subject and themselves.
Level: There are no entry requirements.
Address: Frederiksplein 54, Amsterdam
Price: €195,-  (excl. BTW, incl. lunch)

For more information: zakelijk@theschooloflife.com


Bringing together the expertise of entrepreneurs, psychologists, thought leaders and CEOs, and drawing upon The School of Life’s unique expertise in cultivating emotional intelligence, our Professional Workshops will equip you with the tools and strategies needed to thrive in the modern workplace.

Koop je tickets voor

€ 195,- (excl. 21% btw, incl. lunch)

wanneer en waar:
  • vr 24 apr 2020 09:30 - 13:00
    Frederiksplein 54