Entrepreneurship is a major fascination of our times. Even if we don't want to work for ourselves, we need to learn how to think like an entrepreneur. Entrepreneurship is about much more than just the pursuit of profit. It is a way of thinking that hopes to make the world a better place through innovation and commercial discipline.
Entrepreneurs are skilled at spotting possibilities and unmet needs, turning everyday frustrations into opportunities. And of course entrepreneurs do more than mull: they make things happen.
In this class, we learn to become a blue-sky thinker, a hard-headed pragmatist and a rigorous critic. We come up with, and test, new ideas with real-world applications. We cultivate an ability to see opportunities. We engage in critical self-reflection, learning about strengths and weaknesses in our own natures. We also look at ways of dealing with the things that get in the way of action, not least our ideas about failure and risk.
In this class we will learn:
- A proven method to generate innovative commercial ideas
- How to prototype ideas to test functionality and market potential
- Storytelling techniques to connect emotionally with an audience
- The benefits and challenges of failure and how to use these as an opportunity for growth
- How to develop a smarter attitude to risk.
Our classes have been designed to give useful insights around the big themes in life. You’ll be challenged to think deeply about the issues that matter most, and provided with a space to share your thoughts, ideas and experiences with other curious, open-minded individuals.
These sessions are designed by experts and taught by members of our faculty. They include a mix of lecture and group activity and conversation. Optional homework is provided for those interested in further study.