Business Wise, with Leo Burnett
Brands promise all kinds of wonderful things to us, whether it’s adventure, status, romance, energy or calm. But it’s rare that their products and services fully deliver on these promises.
But today’s consumers are increasingly asking big questions about what the good life looks like — and are expecting businesses to have some helpful answers.
We partnered with Leo Burnett and The Southbank Centre to explore what brands, marketeers and agencies can practically do to engage the new wave of consumers demanding more meaningful business practices.
We’re grateful to our friends at Adnams, Smart Water, Haagen-Dazs and Ciconi for helping us to put on the event.