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A Trip to London Zoo with Mark Earls
What makes us behave the way we do? World-renowned expert on trends and human behavior, Mark Earls, takes us on a trip to the animal kingdom to find out. And then puts his hypothesis to the test. Between the monkey house, the reptile enclosure and the petting zoo, you’ll be whisked through communications theory, behavioral science, anthropology, ethnography and psychology, as you learn how observing animals can help revolutionize the way we communicate, organize and act. In Camden Market, our subjects won’t be behind bars, but they’ll be no less interesting and warrant just as careful examination. Mark Earls is a writer and consultant on Human Behaviour. Mark’s writing is widely read and discussed: his blog is in the top 20 UK marketing list and is on the Adage Power 150 and the global planning top 20 also. His latest book - “HERD” (Wiley 2007) has won much applause, being described as “like Malcolm Gladwell on Speed” (The Guardian), “an essential guide to the new media landscape” (The Spectator), “one the 5 sexiest ideas in politics today” (The Times). Mark has previously won Best New Thinking at MRS 2003 & Best Overall Paper at the 2007 ESOMAR Congress in Berlin. Prior to HERD Mark held senior positions at Ogilvy Group Worldwide and the radical creative co-operative St Luke’s.
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